[{"id":422680648,"handle":"all","title":"All","updated_at":"2026-01-29T23:58:37-08:00","body_html":"","published_at":"2017-03-22T10:11:00-07:00","sort_order":"best-selling","template_suffix":null,"disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global"},{"id":226468790439,"handle":"barber-supplys","updated_at":"2026-01-28T13:02:31-08:00","published_at":"2020-10-14T10:13:31-07:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"BARBER SUPPLIES","body_html":"","image":{"created_at":"2022-12-21T15:11:47-08:00","alt":null,"width":1920,"height":1080,"src":"\/\/ultimatebarbersupply.com\/cdn\/shop\/collections\/SI-BarberSupplies-LaunchBanner-1080-1920.webp?v=1769634151"}},{"id":442297352438,"handle":"new-arrivals-1","updated_at":"2026-01-28T04:01:19-08:00","published_at":"2024-11-04T09:43:14-08:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"NEW ARRIVALS","body_html":"\u003cp\u003eThe latest brands and products\u003c\/p\u003e"},{"id":460505809142,"handle":"standard-issue-barber-supplies","title":"Standard Issue Barber Supplies","updated_at":"2026-01-28T14:38:19-08:00","body_html":"\u003cdiv class=\"standard-issue-intro\" style=\"max-width: 900px; margin: 0 auto; text-align: center;\"\u003e\n\u003cp\u003e\u003cstrong\u003eStandard Issue \u003c\/strong\u003eoffers a range of everyday staples built for barbershops and salons. Our focus is simple: to deliver the essential tools and consumables professionals rely on — reliable, accessible, and fairly priced. From combs and brushes to razors, neck strips, towels, and gloves, we make sure the basics are covered so barbers can focus on their craft.\u003c\/p\u003e\n\u003cp\u003eWe created \u003cstrong\u003eStandard Issue\u003c\/strong\u003e to take the hassle out of sourcing shop essentials. Instead of juggling multiple suppliers, you’ll find the core products you need in one place — consistent in quality, designed with input from working barbers, and made to perform every day without unnecessary cost or complication.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStandard Issue\u003c\/strong\u003e is about practicality; our products aren’t built to make a statement, they’re built to get the job done. That’s why our range continues to expand with feedback from the industry — if something’s missing, we listen and create it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e Standard Issue. Tools that work as hard as you do. \u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","published_at":"2025-07-08T11:13:32-07:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"STANDARD ISSUE"}],"published_scope":"global","image":{"created_at":"2026-01-28T14:37:30-08:00","alt":null,"width":1920,"height":1080,"src":"\/\/ultimatebarbersupply.com\/cdn\/shop\/collections\/SI-BarberSupplies-LaunchBanner-1080-1920_d31d4e25-fef2-4ac3-8d49-6320c13f16b3.webp?v=1769639850"}}]