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This limited edition Suavecito X Fast & Furious Firme Hold Pomade will hold up true like a real Ride or Die. Whether you’re drifting or coasting, our strong Firme Hold Pomade will keep your hair in place...first place.

Our Strong Hold Pomade is a favorite amongst those with thick, curly, or unruly hair that won’t usually hold a style. This water-soluble formula glides easily into hair and won’t dry out or flake. The strong hold and medium shine last all day and washes out with ease.

Directions: Warm a small amount of product in hands and apply evenly or dry or slightly damp hair. Use fingers to shape into desired style and finish with a brush or comb.

Fragrance Profile: You’ll speed past top notes of fresh citrus and ocean breeze to round a corner filled with fragrant violet and lavender. Your final stop will be a musky base of amber and oakmoss that round out this fresh scent and inspire you to live your life a quarter mile at a time.