[{"id":442297352438,"handle":"new-arrivals-1","updated_at":"2026-01-30T04:01:40-08:00","published_at":"2024-11-04T09:43:14-08:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"NEW ARRIVALS","body_html":"\u003cp\u003eThe latest brands and products\u003c\/p\u003e"},{"id":422680648,"handle":"all","title":"All","updated_at":"2026-01-30T04:01:40-08:00","body_html":"","published_at":"2017-03-22T10:11:00-07:00","sort_order":"best-selling","template_suffix":null,"disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global"},{"id":405427847414,"handle":"uppercut-deluxe","title":"Uppercut Deluxe","updated_at":"2026-01-30T04:01:40-08:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\n\u003cstrong data-start=\"123\" data-end=\"142\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eUppercut Deluxe\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e was born in Australia, inspired by the grit and style of 1950s barbershops and their no-nonsense approach to grooming. Carrying forward the legacy of Willy “Uppercut” O’Shea, the brand delivers a modern take on timeless men’s grooming. \u003cbr\u003e\u003cbr\u003eWith premium ingredients, straightforward formulas, and a focus on performance over flash, \u003cstrong\u003eUppercut Deluxe\u003c\/strong\u003e offers a core range of barbershop-trusted products built to keep men looking sharp, without the gimmicks.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2023-08-10T16:10:10-07:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"vendor","relation":"equals","condition":"UPPERCUT DELUXE"}],"published_scope":"global","image":{"created_at":"2026-01-28T14:50:52-08:00","alt":null,"width":1365,"height":1685,"src":"\/\/ultimatebarbersupply.com\/cdn\/shop\/collections\/618557378_18554210266038153_8719068223322116582_n.jpg?v=1769640652"}}]
