Wow! I've found a good water-based pomade finally. I've reviewed a few other pomades and have personally used Sauvecito Firme, Sauvecito Premium Blend (matte and regular), Layrite original, Imperial (matte and regular), Rocky Mountain pomade, and a few others. I'm not a pomade expert, but I know what works for me. Like many hair products, what works for me might not for you. A background: Auburn, fair hair. Cut into a side-part/undercut. Fairly basic.

Pros:
- Spreads easily when warmed in the hand. Goes on easily, slides through damp hair and gets picked up well
- Washes out easily as it should (water-based)
- Hits a great medium hold.
- Can work my fingers through it throughout the day (just pliable enough. Not as good as an oil-based, but definitely satisfactory!)
- Very reasonable price per ounce.
- Good looking can, if that matters to you.

Cons:
- Scent isn't great. It's certainly not at all horrible. It's just very mild and unnoticeable after applied. However, I do tend to like pomades that add a little bit of a scent. Minor con though. I'd rather have a product that works than smells great.
- Although pliable, I can't say it's the best at re-wetting throughout the day. It does adequately, but I feel like it breaks it down and you're left with having to reapply.
- Like many water-based, it requires a bit more product to do the same as an oil-based. You may need to check on it more throughout the day.

First pomade I’m using because it has a great value.
Hold the hair form as needed. Easy wash and re-styling. Scent isn’t aggressive.